Ethics. A tough and boring conversation to have, especially when you don't know what it is or how to go about it. Whether you know what it is or not, everyone has ethics. Everyone has that one thing that they care about, or that one thing that they would or wouldn't do. However, today, we're talking about ethics in marketing, a.k.a Ethic Marketing; what it is and how to use it to attract Gen-Z.

In digital media, captivating your audience is key. As a brand, you must have the components to attract your audience and keep wanting them to come back and engage with you--especially if your audience is tailored to Gen Z. That's why the multi-part series plays a critical role for any brand looking to make a long lasting impact with their Gen Z audience.

It's no secret that nostalgia holds a special place in the hearts of Gen Z. In fact, more than other generations, Gen Z finds comfort and joy in reliving for nostalgia, as they lean more and more towards nostalgia in times of hardship than they do in times of economic growth, according to researchers.

Where authenticity reigns supreme, connecting with Gen Z requires more than just a professional demeanor. It's about knowing who Gen Z is, speaking their language, following their trends and most importantly, being real. As a brand that seeks Gen Z as its primary audience, you must understand Gen Z's unique preferences and values. Don't know how? Don't worry, we have a guide for you.

Livestreaming is a great way to build an audience, but most importantly to foster connection and conversation with your audience. They can be done on so many platforms and are really easy to set up; if you aren’t livestreaming, you are only stunting your growth.

Gen-Z feels they need to trust brands before buying from them, so here is how you can build Gen-Z’s trust.

SEO, or search-engine optimization, is how you can drive traffic to your page. You need to tell Google and other search engines what your brand is and what it does for them to be able to properly promote you to the right people. Here are some tips for using SEO to grow your brand.

A website is where you will be sending your audience. You need to build a good website to be successful as a brand in 2023, here are some tips for building your brand’s first website.

Micro-influencers are a great way to advertise your brand. They come at the benefit of giving honest reviews and help you to reach a specific niche who trusts their judgment.

If you are going to be spending money to advertise your brand, you want to make sure it is well-spent. Learn how to make an ad that actually works.

TikTok is a great platform for reaching large audiences of any niche. Here is how you can be using TikTok to grow your brand in 2023.

It is important when advertising to grab your audience's attention and keep it, what better way to do so than through video content? Here is why you need to be using video to promote your brand in 2023.

As trends shift and people change their habits, it is important to diversify your brand and be on multiple social media platforms to ensure success and longevity.

TikTok is an ever-growing platform. Here is why you should be using it to market your brand in 2023.

While traditional advertising has its place, building deep connections with your audience is the key to building long-term customer relationships and establishing a strong foothold in the market.

With each new generation comes new trends, new things to follow a new ways to talk to each generation. And that's what we talk about here. But what is interesting about each of these new generations is how it shapes all marketing for all people forever.

The one thing you need to stay away from, if you want to touch the millennial or Gen-Z market is being disingenuous, while still being authentic to who you are. You need to stay away from pretending to be something that you aren't or for believing in something that you don't and you need to say, this is who we are, this is what we stand for, and lean into the things you don't know.

One of the most significant trends that we are seeing in the market today is a decline in trust in large organizations. This trend is particularly prevalent among Gen Z and young Millennials, who demand brand transparency and neutrality. These groups want to know that the brands they support align with their values.

User generated content has been around for a long time. You've seen it in unboxing videos or tutorials or challenges or reactions. All of that stuff has been going for a while and we're seeing a higher reception and engagement rate with that content in this new generation within Gen Z and millennial.

If you tell your audience about your product, they may like it, and they may even go and buy it, but if you tell a story, you will build a relationship that will develop a long-term customer.